The dress is new and the tags are still on.
From the stylists:
Cherry Blossom is the classic ball gown silhouette that flatters every woman's figure. With the delicate sweetheart neckline and scallop lace hemline, it is a feminine and soft option for a bride who envisions herself looking sweet on her special day. A hand beaded belt accentuates the natural waist, while beading and embroidery throughout the bodice adds embellishment. Several layers of soft tulle help create fullness in the skirt.